Oman"s art and craft market is witnessing a surprising trend: a robust increase in the export of decorative arts and handmade products despite a recent dip in global demand for luxury items. This suggests an untapped opportunity for Omani artisans to penetrate new markets. A notable 6. 22% increase in foreign direct investment in 2022 highlights international interest in Oman"s unique offerings, particularly in sectors like handmade jewelry and statues, which remain undersupplied globally. Economic indicators reveal a rising labor force participation rate, with female involvement growing from 28. 82% in 2020 to 30. 63% in 2022. This shift indicates a potential increase in the production capacity within the craft sector, as more artisans, particularly women, engage in entrepreneurship.

However, with the unemployment rate for females at a high 11. 46%, there is a need for strategic initiatives to harness this workforce efficiently. Moreover, Oman"s price level ratio of PPP conversion factor to market exchange rate has increased, indicating a strengthening domestic economy that can support artisanal growth. The challenge lies in optimizing supply chains and reducing vulnerable employment, currently at 3. 61% for women. Aritral. com, an AI-driven B2B platform, can bridge these gaps by offering services like Product Listing and Direct Communication, facilitating smoother market entry for artisans. Its AI-Powered Marketing can enhance visibility in global markets, making Omani crafts more accessible to international buyers.

By using Aritral"s Global Sales Assistance, businesses can effectively navigate the export landscape, ensuring growth in Oman"s art and craft market. "